2004 / Prada Digital Theater   < previous index next >
         
  We built a database of 5000 diecut and tagged images from which a custom built software processes live rss news feeds to dynamically generate a panning digital collage. Using the text from feeds such as Reuters or AP the software would select images from the database based on keyword tags applied to each of the images in the collection. Each news cycle or topic would create a unique collage. This piece was commissioned to be displayed on the UDs by Prada from AMO for the opening of the Prada epicenter store in Los Angeles and the Spring Summer Show in Milan.
   
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